Marknadsföring 2.0

Saxat från riskkapitalbolaget Union Square Ventures blogginlägg 10 Steps to a Hugely Successful Web 2.0 Company:

"8. Don't waste any money on marketing. Word of mouth has never ever been easier or less expensive in the history of human communication. Things go viral in a hurry... when they're good. Ever see a Skype superbowl commercial? No, but they've had 146 million people download it. If you don't have the service and the quality to back it up, no amount of fancy marketing is going to help... and people are so quick to share cool stuff, because they want to be the person "in the know". When they're satisfied, they'll blog about it and e-mail everyone they know. And they'll tag it furiously on del.icio.us, too."

Finns det många svenska riskkapitalbolag som ger samma råd vad gäller marknadsföring?

Union Square Ventures har förresten en rätt intressant portfolio ...