"You're not in charge. Sorry. Someone had to say it"
- Seth Godin
"Social media make it possible for one person to launch a domino effect of word of mouth that quickly sets off triggers of interest or alarm"
- Ben McConnell & Jackie Huba
Alex Wipperfurth: Brand Hijack : Marketing Without Marketing
Ben McConnell & Jackie Huba: Citizen Marketers: When People Are the Message
Christopher Locke: The Cluetrain Manifesto: The End of Business as Usual
Emanuel Rosen: The Anatomy of Buzz: How to Create Word-Of-Mouth Marketing
Frederick Newell: Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship
Seth Godin: All Marketers Are Liars : The Power of Telling Authentic Stories in a Low-Trust World
« När nytt och gammalt krockar - en sammanfattning | Main | När man lever som man lär »
Läsvärt från Mats Gustafsson på Wednesday Relations: Resultatbaserad marknadsföring - det é livet det.
januari 27, 2008 | Permalink
TrackBack URL for this entry:
http://www.typepad.com/t/trackback/38725/25532078
Listed below are links to weblogs that reference Marknadsföring - en del av företagsekonomin:
| sö | må | ti | on | to | fr | lö |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 6 | 7 | 8 | 9 | 10 | 11 | 12 |
| 13 | 14 | 15 | 16 | 17 | 18 | 19 |
| 20 | 21 | 22 | 23 | 24 | 25 | 26 |
| 27 | 28 | 29 | 30 | 31 |
