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juni 12, 2008

En bredare definition av marknadsföring

Ett Seth Godin-uttalande som tål att spridas, en omarbetning av det klassiska "the product is the marketing"-mantrat:

"For two days in a row, I've talked about outbound marketing that doesn't feel like marketing. That's because I want you to more broadly define what you need to do all day. If it touches the user, if it involves a story, if it's part of the product, it's marketing." (Easter eggs and the Rick Roll)

juni 12, 2008 | Permalink

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