Det självklara

För den som är nyfiken på Seth Godin men inte orkar läsa hans böcker har han sammanfattat allt han skrivit om i en paragraf (typ):

"Marketing is not about trickery or even insincerity. It's about spreading ideas that you believe in, sharing ideas you're passionate about... and doing it with authenticity. Marketing is about treating prospects and customers with respect, and realizing that it's easier to grow the amount of business you do with happy people than it is to find new strangers to accost."

(Källa: Seth's blog: Marketing has a problem)