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augusti 26, 2005


Ett rätt bra citat från Mouthpiece, tycker jag:

"Advertising (and market research) isn't going away - it will just completely refocus on the little sliver of individuals who happen to have a passion for that particular brand's message. Advertising won't be about creating awareness; it will be about delivering messages which fuel engagement and brand love."
[Källa: Mouthpiece]

augusti 26, 2005 | Permalink


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