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september 23, 2005

Från Interruption till Permission Marketing ... eller var det tvärtom?

Dana VanDen Heuvel anser att P&G tar ett steg i fel riktning:

"After all of these years of talking about permission marketing and getting more targeted consumer data and focus less on the product and more on the customer, P&G is swinging the CPG industry back to the era of product marketing and is stepping up their game of interruption tactics ..."

Läs inlägget: So, we're back to interruption marketing...

september 23, 2005 | Permalink

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