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september 06, 2005

Intressant perspektiv

Sam Decker, Senior Manager of Marketing & eBusiness, på Dell:

"[I]t seems WOM is the result of early company decisions around product, employees and culture.

Under this hypothesis, perhaps WOM shouldn't even be contrasted to advertising. Certainly a good company with a good product can feed WOM with marketing-related initiatives. But real WOM is the result of strategies and decisions regarding capital expense, product development, process improvement, cultural direction, and hiring."
[Källa: The Word Of Mouth Company]

Fortsätt läsa Deckers inlägg på Word of Mouth vs. Advertising.

september 6, 2005 | Permalink


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