"You're not in charge. Sorry. Someone had to say it"
- Seth Godin
Alex Wipperfurth: Brand Hijack : Marketing Without Marketing
Ben McConnell & Jackie Huba: Citizen Marketers: When People Are the Message
Christopher Locke: The Cluetrain Manifesto: The End of Business as Usual
Emanuel Rosen: The Anatomy of Buzz: How to Create Word-Of-Mouth Marketing
Frederick Newell: Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship
Seth Godin: All Marketers Are Liars : The Power of Telling Authentic Stories in a Low-Trust World
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Kanske inte helt purfärskt men likväl väldigt sevärt. Kevin Kelly skriver om Bendy Map Projection
maj 5, 2009 | Permalink
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